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Chloe and Dom, who have known each other since high school and dated on and off throughout the years, reconnected recently through a lesbian dating app called Her. Photo: Gabrielle Lurie, The Chronicle Nearly three years before Tinder came on the scene, Grindr was doing the same thing for gay and bisexual rfiends an app you turned on to see who might turn you on. Grindr, which now boasts more than 2. Some have said Tinder is the closest thing to a Grindr for straight people. But there has never been a successful equivalent for lesbians. Countless lesbian dating and hook-up apps have tried.
So the app needs to cater to both experiences. Ms Exton won't be drawn on prices, and what it will entail, but she does say there will be "extra value-added features". Because it's embarrassing, and humiliating that we are forced to use these'. She recalls the time when a girl came up to her at the end of an event she was speaking at. The light bulb moment when she decided to do something about the situation came when she was in a pub with two friends, one of whom had split with her girlfriend.
But it is no Grindr. From niche apps to virtual reality and wearables, even traditional matchmaking has found a new reliance on tech. Revenues Lrsbian finally start to arrive later this year when Her launches a premium, paid-for version of the app. Then at UK lesbian, gay, bisexual and transgender LGBT festivals Manchester and Brighton Pride, she targeted women by standing outside the portable toilets handing out toilet paper with flyers promoting the app.
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On a much more positive note, Ms Exton says she is proud to to hear stories about women who are able to "figure out a big part of their sexuality" thanks to ing Her. And that, Exton said, is by de. Grindr, which now boasts more than 2. Lesbiah there has never been a successful equivalent for lesbians.
She says the market was dominated by "dating sites that were initially created for gay men, and tuned pink for lesbians". Technology analyst Britanny Carter of research group IbisWorld says that apps such as Her, that cater to specific demographics, are able to rriends carve a niche within the online dating space.
Ms Exton says: "We told her you've got to these sites to meet someone else, there's no other choice. To secure support and business advice she successfully gained a place on start-up mentoring programme Wayra, which is run by friemds firm Telefonica. The company did not reveal how many of them are active daily. All gone.
She adds: "Including content to further engage users is an excellent Lesgian for Her to encourage app usage, especially when the user base is small and growth is critical. Countless lesbian dating and hook-up apps have tried.
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A paid version allows users to see who is online in real time and exchange messages with them. Today, more than 1.
This was back inand Ms Exton's low cost, but innovative, approach to marketing soon saw user s rise steadily, then further gaining traction thanks to positive word of mouth. The company was renamed Her inthe year it moved its headquarters to San Francisco. The app allows users to see women in their geographic area, though it does not offer specific proximity information.
Chloe and Dom, who have known each other since high school and dated on and off throughout the years, reconnected recently through a lesbian dating app triends Her. Moving in with her father to save money, she worked in a pub on evenings and weekends, and taught herself how to computer programme.
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Initially just a dating app, additional material has been added over the past three years, including a news section, and event listings. Some have said Tinder is the closest thing to a Grindr for straight people.
Photo: Gabrielle Ffriends, The Chronicle Nearly three years before Tinder came on the scene, Grindr was doing the same thing for gay and bisexual men: an app you turned on to see who might turn you on.